The newbie guy, or the old time shooter to whom accuracy is "It" who sees this in a new gun review glances at it and wonders why on earth anyone would consider a group that far off-target acceptable from a gun that expensive fired by a so-called expert. He doubts the credibility of the writer (and therefore the magazine) and may not buy that rifle. If a gun is capable of shooting a half-inch group and capable of centering that group on the bullseye they would have done it, right? Not everyone is as concerned with all aspects of shooting as some of us here on the forum are and I believe that perception (especially first impressions) has trumped reality for at least the last two decades. I think this is one heck of a useful purpose for showing pictures of tight groups centered on bullseyes rather than off where a "miss is as good as a mile".